The deal further advances Asper’s AI capabilities and practitioner experience with Pricing One’s deep RGM consulting expertise and proven commercial methodologies. Pricing One’s analytics engine – Consumer Willingness to Pay and Pricing Power Drivers – and its library of execution plans will be codified into Asper’s agentic layer, enriching its AI agents with the knowledge and judgment needed to address complex CPG commercial decisions. The acquisition also expands Asper’s presence in Europe and strengthens its ability to serve customers globally.
Asper’s platform today supports pricing, promotion and trade investment decisions covering more than $60 billion in revenue for leading consumer goods companies across five geographies. Over the last 12 months, Asper has worked with 20+ consumer goods companies and built technology and ecosystem partnerships with Microsoft, SAP and Databricks.
Founded by veteran P&G revenue management leaders, Pricing One brings two decades of practitioner heritage: the proprietary Triple Win RGM™ methodology, a delivery library spanning 30+ markets, and experts trusted by category-leading CPG companies worldwide.
“Consultants have spent decades building judgment, while platforms have spent the last few years building intelligence. The winners in RGM will be those who combine deep commercial expertise with powerful technology,” said Mohit Agarwal, Co-founder & CEO, Asper.ai. “By bringing these capabilities together, we believe Asper is uniquely differentiated in the industry. Our ambition is to make agentic RGM the operating standard for the industry, powering growth decisions for 100+ of the world’s leading consumer goods companies.”
What the combination delivers for customers:
- One partner from strategy to execution – an Agentic RGM platform, backed by seasoned practitioners who know how to turn commercial insights into growth.
- Decades of expertise, built into the AI – Pricing One’s 650+ proven execution plans and proprietary RGM methodologies are codified into Asper’s agentic platform, bringing proven commercial thinking to every customer.
- Global expertise delivered locally – an expanded network of RGM practitioners across Europe, the Middle East and Asia, supporting customers with local market knowledge and global expertise.
- Accelerate RGM maturity across your teams – through practitioner-led engagements and the RGM Academy, building lasting RGM capabilities and enabling teams to make better commercial decisions.
“The future of Revenue Growth Management is not just about smarter technology – it is about transforming how businesses grow,” said Ji-Hoon Dierckx, Co-founder & CEO of Pricing One. “By joining forces with Asper, we are bringing together the power of AI and deep commercial expertise to turn intelligence into action. Together, we want to break down silos, put commercial teams at the centre of decision-making and embed new capabilities that drive lasting business impact. This is about moving beyond the promise of AI to making intelligent, profitable growth a reality.”
“This is an investment in a business and a mission we believe in deeply,” said Nalina Ranka, Chief Financial Officer, Asper.ai and Client Partner, Fractal. “Pricing One brings the people and the expertise that make Asper stronger for every customer it serves, and we are committed to backing that growth for the long term. The combination also reflects Fractal’s focus on bringing together AI and deep domain expertise to solve complex business challenges and deliver measurable impact for clients.”
“The hardest part of agentic AI isn’t the technology, it’s equipping the agents with the knowledge and expertise of how great commercial decisions are actually made,” said Samer Gabr, Co-founder & Chief of Product, Pricing One. “Inside Asper’s agentic layer, our commercial frameworks, RGM engine and decades of practitioner judgment become an integral part of the intelligence available to every customer, in every market, every day.”
The Pricing One team across Geneva, Dubai and Singapore joins Asper with immediate effect and will operate as Asper’s global practitioner delivery and enablement arm, serving customers worldwide and deepening Asper’s GDPR-aligned, locally delivered presence in Europe.
