Arshad Sheikh on KSA’s AI and Technology Transformation

Arshad Sheikh, VP KSA & Bahrain at AmiViz, shared his perspectives in an exclusive interaction at LEAP 2026, offering insights into the rapid evolution of Saudi Arabia’s technology market. He discussed the most significant shifts taking place across the Kingdom and highlighted the technology areas generating the strongest interest among Saudi businesses at the event. Arshad also explored the sectors that stand to benefit most from Saudi Arabia’s growing AI investments and spoke about how customer expectations from technology partners are evolving beyond products and pricing. The conversation further examined key opportunities for channel partners in 2026 and Arshad’s vision for strengthening AmiViz’s presence across KSA and Bahrain over the coming year.

About the Contributor

Arshad Sheikh is Vice President – KSA & Bahrain at AmiViz, with decades of experience building and scaling technology businesses across the Middle East.

A proven market-maker, Arshad has played a leading role in launching and growing category-defining global technology companies in the region, including IBM (Randori), VMware (Carbon Black), Informatica, and Trend Micro. His ability to turn new market entries into successful, multi-million-dollar businesses reflects a rare combination of strategic vision, commercial leadership, and deep market insight.

With expertise spanning enterprise sales, channel ecosystems, cybersecurity, and go-to-market strategy, Arshad is instrumental in accelerating AmiViz’s growth across Saudi Arabia and Bahrain. He also continues to strengthen the company’s role in shaping the region’s rapidly evolving technology landscape.

The only thing remaining is Arshad’s responses to the questions – which I expect to receive tonight.

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