The VAD advantage – Matthew Brownlie

The Catalyst spoke with Matthew Brownlie, Managing Director, Westcon-Comstor, Gulf & Egypt to uncover insights into the evolving world of Value-Added Distribution (VAD) and his take on the key elements that define an ideal VAD in today’s tech landscape. 

He highlighted on the importance of nurturing strong customer relationships, offering robust credit support, and delivering Marketing as a Service to add real value.

From strategic investments across the Gulf region to Westcon-Comstor’s goals at GITEX 2024, we dive into their vision for innovation and expansion. Don’t miss this deep dive into the future of tech distribution! 

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