Washington Mashanda, Sales Director – X3 Africa Middle East at Sage, shared his insights in an exclusive interaction at GITEX Kenya 2026, offering an overview of the company’s role in enabling digital transformation and business management solutions across the region. He spoke about Sage’s presence in the industry and the motivation behind participating in GITEX Kenya this year, highlighting the importance of engaging with Africa’s rapidly evolving technology ecosystem.
Reflecting on the company’s recent journey, Washington discussed key project milestones and notable achievements that have strengthened Sage’s market presence. He also shared the opportunities and outcomes the company is looking forward to during the two-day summit, particularly around partnerships, industry engagement, and future growth opportunities.
About the Contributor
Washington Mashanda is a seasoned professional with over 25 years of experience across diverse industry sectors including agriculture, pharmaceuticals, FMCG, medical technology, defence, oil and gas, rail transport, IT and software, and management consulting. With a broad cross-industry perspective, he brings deep expertise in business operations, strategic growth, and organizational leadership, enabling him to navigate complex markets and drive impactful business outcomes across multiple sectors.
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