This partnership strengthens the strategic relationship between Flytxt and the Digicel Group, which is based on the continued successful deployment of its AI-driven solutions within another company in the group, Wizze. Globally, Flytxt works with more than 75 telecom operators, helping them optimize customer engagement and digital experience for more than one billion mobile consumers.
Flytxt has successfully completed the initial go-live of its cloud-native NEON-dX platform, laying the foundation for smarter, always-on customer value management (CVM) across Digicel Trinidad & Tobago’s prepaid and postpaid business. The platform combines built-in artificial intelligence and automation capabilities to enable finer customer segmentation, precise targeting, hyper-personalization, and real-time decision-making for key use cases, including lifecycle marketing, upselling, cross-selling, and retention.
Dr. Vinod Vasudevan, CEO of Flytxt, said: “Companies operating in high-volume, highly competitive markets, such as telecommunications, are increasingly relying on AI to help them continuously optimize customer experience and business growth. We are excited to partner with Digicel Trinidad & Tobago as the company embarks on a digital-first, AI-driven customer engagement journey to transform customer and market signals into smart decisions and timely marketing actions that optimize customer lifetime value.” »
Flytxt’s solution will help Digicel Trinidad and Tobago move from fragmented and manual campaign operations to a highly centralized, scalable, data-driven engagement model. By combining customer data, AI-driven decision-making, and omnichannel campaign automation, Flytxt will help improve the agility, operational efficiency, and impact of its customer value management (CVM) processes.
This deployment will also strengthen Digicel T&T’s ongoing omnichannel customer engagement across all digital touchpoints. Marketing teams will be able to respond faster to customer needs and changing customer behaviors with personalized offers and contextual marketing actions.
