The alliance comes as AI adoption continues to accelerate across the Gulf. According to Microsoft’s Global AI Diffusion Report, the UAE led global AI diffusion in Q1 2026, with 70.1% of its working-age population using generative AI. In Saudi Arabia, 33.1% of establishments used AI technologies in 2025, up 20% from 2024, according to the General Authority for Statistics (GASTAT). For organizations across the region, this increases the need to make AI-driven analytics more accessible while maintaining consistent governance, business logic and control.
By bringing together Alteryx’s governed data workflows and business logic with Golden Analytics’ AI-native analytical capabilities, the alliance helps analysts and business teams spend less time on the mechanics of working with data and more time exploring questions, uncovering insights, and making decisions.
For decades, reports and dashboards have given organizations consistent answers to questions they already knew they wanted to ask. AI creates a different possibility: people can investigate questions as they arise, pursue unexpected findings, and interact with business information more dynamically.
But that flexibility can only bring useful answers if the underlying information can be trusted. Alteryx provides the governed workflows, standardized definitions, calculations, and business logic that create a reliable foundation for analysis. Golden Analytics builds on that foundation, using AI to help analysts and business teams investigate questions, identify patterns, test assumptions, and uncover insights more quickly. Together, they give organizations both the foundation for trustworthy analytics and the ability to discover more from it.
“AI is fundamentally changing how organizations interact with data, creating an opportunity to make analytics more dynamic, accessible, and useful across the business,” said Andy MacMillan, CEO of Alteryx. “But AI alone doesn’t understand how a company operates. The calculations, rules, processes, and decisions that shape a business need to be captured in a trusted and governed foundation. By bringing Alteryx together with Golden Analytics, we’re helping customers connect that foundation to a new way of exploring data, uncovering insights, and moving from questions to action faster.”
“In the Middle East, organizations are moving from testing AI use cases to applying them more broadly across the business,” said Sabya Sen, Vice President, Head of IMEA & APAC at Alteryx. “The priority is to make AI-driven analytics accessible to more teams without weakening control over definitions, data access or accountability. By bringing Golden Analytics’ AI-native capabilities together with Alteryx’s governed workflows and business logic, this alliance gives organizations a practical way to explore data more dynamically while working from a trusted foundation.”
Reports and dashboards will continue to play an important role in communicating information and standardizing how organizations measure performance. But in an AI-native world, they are no longer the endpoint of analytics. Today, a static answer can instead become the starting point for deeper investigation.
At the same time, AI can help people move more quickly from a known question to the follow-up questions and insights they did not know to look for. As more of the manual work involved in preparing data, building reports, and navigating calculations becomes automated, analysts can spend time more valuably: testing hypotheses, interpreting results, investigating unexpected findings, and determining what to do next.
“The dashboard has traditionally been the end product of analytics, but in an AI-native world, it becomes the beginning of a conversation,” said François Ajenstat, CEO of Golden Analytics. “AI gives people the ability to pursue questions as they arise rather than waiting for someone to build the next report. The opportunity with Alteryx is to connect powerful analytical capabilities to the workflows and business logic organizations already rely on, so more people can investigate confidently without giving up accuracy, governance, or control.”
