Founded in 2024 by Ridha Mami and Sofyan Chekir, Addvocate.AI provides a “Sales Performance OS” designed as a digital copilot for sales teams. The platform consolidates scattered data, delivers behavioral nudges, and generates actionable insights to help salespeople prepare for, manage, and follow up on client meetings.
According to McKinsey, 35–50% of sales opportunities globally stall in pipelines. Addvocate.AI aims to tackle this inefficiency by providing an AI-native system that goes beyond traditional CRM functions, focusing on productivity and business predictability.
The startup said the new funding will accelerate product innovation and support international expansion. It also plans to scale adoption among enterprise clients in Europe, Africa, and beyond.
An AI-native approach to boost sales
The startup stands out thanks to:
- an AI-native architecture,
- a “Sales Performance OS” that aggregates data,
- a design centered on natural adoption by sales teams through behavioral nudges,
- actionable insights that help teams better anticipate and maximise results.
“With the support of 216 Capital, we are equipped to stay ahead, breaking through the limits of traditional CRM and delivering a solution built for impact, not for data entry.” Mami explains.
Where Addvocate initially addressed the symptom (preparation), Nudge tackles sales performance before, during, and after meetings. With this approach, Addvocate.AI becomes a trusted partner for salespeople, making their meetings more productive, focused, and effective, while maximizing the chances of closing or quickly moving opportunities forward in the pipeline.
Toward international expansion
Based in France and Tunisia, Addvocate.AI takes a decisive step forward with this funding. From a sales preparation tool, it is becoming an integrated sales performance platform capable of addressing the challenges of modern business. “This strategic investment from 216 Capital marks a key milestone for Addvocate.AI, enabling it to accelerate innovation and international expansion, with the goal of sustainably transforming sales performance through AI-native solutions designed around sales team efficiency,” says Dhekra Khelifi, Partner at 216 Capital.
Addvocate.AI is now positioning itself as a pioneer in intelligent sales, strengthening its lead in a rapidly evolving global market.
